MARTECH INTELLIGENCE REPORT

Enterprise Customer Data Platforms: A Marketer's Guide

"Our marketing technology strategy is all about combining content with the customer. The result of the partnership with Lytics has played a key role in our ability to quadruple our subscription revenue."

MarTech Today's first publication of the "Enterprise Customer Data Platforms: A Marketer’s Guide " examines the market for customer data platforms and the considerations involved in implementation. The 48-page report reviews the growing market for customer data platforms solutions, plus the latest trends, opportunities and challenges.

In this report, you will learn:

Who the leading players are in customer data platforms
 
What you should look for in a customer data platform and what trends are driving adoption
 
What capabilities customer data platform solutions provide and what questions to ask

A SMART CDP THAT MAKES YOU A SMARTER MARKETER

Graph Data Model

Resolve identities across devices into a single profile. Connect and retain every individual customer interaction through the entire journey—all in real time.  The Lytics graph data model is non-destructive and future-proof.

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STEVE LOK
Head of Marketing Technology 

& Operations

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This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in June and July 2018.

Who should read this report:

  • Marketing technology leaders and agencies doing their due diligence in selecting a customer data platform for large and enterprise level organizations

  • Analysts looking for current intelligence about this dynamic marketplace

  • Anyone who needs to be up to speed on the key players and major trends in the market for customer data platforms

Content Affinity

Natural language processing learns what content topics and affinities each customer cares about. Leverage these insights to serve personalized content and experiences that matter to each individual.

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Smart Profiles

Anonymous and known profiles stay current with always-on machine learning, behavioral scoring and content affinity. As customer profiles change, the audience segments they're in change too—in real time.

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